We question that the Roman emperor himself kept his name center and front as well as Caesars Entertainment Corporation does today. And despite continuing to transport the gaming industry’s debt load that is heaviest hovering at the $24 billion mark, buying and building new properties does not seem to be always a issue for this casino conglomerate.

Lately, they have been in talks with Japanese leaders to build a possible new casino in Osaka just as video gaming is legalized in Japan, and now the news that is latest, according to some insider reports, is the fact that they will have their eye on Atlantic City’s issue youngster casino, Revel.

Could Revel Be Next on Their List?

Revel officially went into bankruptcy back in March 2013; not even 12 months into its once-gloriously touted entrance onto the Atlantic City land gaming that is beleaguered scene. Now anyone interested in snatching the casino up will have under fourteen days to submit a bid, and according to Bloomberg, Caesars is not a slam dunk for this purchase; neither is it even 100 percent particular they will even move to do so.

Other contenders are definitely into the mix; those include Orlando-based tough Rock Overseas, who the New York Post last thirty days reported as being in ‘advanced negotiations’ for the purchase. That was after a decision by Hard Rock to scrap plans to build their own casino in the New Jersey gambling mecca back in 2012; apparently because in a nutshell the casino business is pretty much down for the count in that town. With profits dipped to a three-decade low in 2013 largely due to competition that is massive surrounding states building one thing new sort of lost its appeal, evidently.

Who knows who to think right here, if the inside scoop at Bloomberg demonstrates correct, Caesars would find yourself keeping five Atlantic City casinos, that is almost half regarding the city’s remaining 11 currently in operation. And that’s not even taking into consideration the now-closed Atlantic Club that Caesars purchased at a fire purchase auction for practically nothing by the end of 2013.

NJDGE May Force A sale

All this acquisition that is local presence may not sit well, but, with New Jersey’s Division of Gaming Enforcement (DGE), which doesn’t take fondly to what would fundamentally amount to some antitrust issues by holding what the DGE identifies as ‘undue economic concentration’ in the city.

If the Revel purchase become reality, it would push Caesars existence in Atlantic City’s casinos up to 47.2 percent in terms of revenue shares.

Just What it all adds up to in this still very hypothetical situation is that the DGE could actually force Caesars to either sell off or shut straight down one of its other four extant casinos should they add Revel into their fold. Most apparent for that scenario would be either Bally’s or the Showboat, as their moneymakers don’t shake since well as Caesars AC or Harrah’s AC; the latter two are trailing just down from competitors Borgata (owned by MGM Resorts International and Boyd Gaming) on a basis that is monthly.

As for Revel, the casino has nowhere to go but up. Even pre-opening, investor Morgan Stanley had already chosen to write down close to one billion bucks in debt so they wouldn’t need to sink anymore into the property’s money-pit construction funding. By the right time Revel opened its doorways in 2012 with a much-touted ‘no smoking anywhere in the casino’ policy all it mostly heard at the slot devices and tables ended up being the noise of silence. Despite investing $2.4 billion on the casino, patrons in the somewhat more Atlantic that is blue-collar City apparently didn’t feel in the home here. And despite later reversing the no smoking dictum and advertising exactly what some later called deceptive ‘free cash for play’ to gamblers, the numbers simply never really picked up; for 2013, the casino came in eighth away from (then) 12 for Atlantic City’s general video gaming revenue ladder.

Just how much might Caesars or any bidder, for example ante up for Revel if they in fact purchase it? No body knows yet. However for both Caesars and Atlantic City, making more money than they spend could be a good goal for 2014.